Sept 14 (Stuff) Sri Lankans are being told to boycott Anchor butter because it does not include one of the country's official languages on its packaging.
Fonterra has been selling dairy products into Sri Lanka for 40 years but the New Zealand co-operative has found itself at the centre of a political firestorm for its decision to not include Tamil on its Anchor butter packaging.
Anchor is the number one dairy brand in Sri Lanka and Fonterra's products are sold in more than 100,000 stores nation wide.
But its reputation with Sri Lankans is taking a hammering after the Sri Lankan Government minister responsible for protecting the country's languages called on the public to boycott Anchor butter.
On Tuesday Official Languages Minister Mano Ganesan called on Sri Lankans to spread the boycott message across social media and told Sri Lankan news organisation The Morning the Commissioner of Official Languages was investigating the matter.
He also told the publication that Fonterra was in violation of Sri Lanka's National Language Policy by having information in English and Sinhalese but not Tamil.
Sinhala and Tamil are both official and national languages in Sri Lanka while English is the link language.